This design is a branding project for vintage sake. The designers focused on the sake brewer's scientific approach to making aged sake and designed the brand based on the concept of Vintage × Science. The shining gradation on the label, created by special printing techniques, expresses the blend of long years, scientific aging methods, and the brewer's passion. The clock's hands symbolize the continuous passage of time during the aging process. The design aims to create new possibilities for sake while incorporating Japanese aesthetics in the product name and symbol.

Born in Tokushima in 1982 and currently lives in Osaka. After working at an advertising agency, I joined Shunbin Co., Ltd., a design consulting firm in Kyoto, in 2012. I am engaged in a wide range of design work including CI, VI, packaging, web, architectural signage, and sales promotion tools, focusing on corporate and product branding design. Strives to draw out the essential charm of clients and create designs that reflect their identity.

Shunbin Co., Ltd. is a design consulting firm specializing in branding and total planning for small and medium-sized enterprises. We offer services such as branding, product planning, packaging design, custom bottle design, web design, architecture, and business management consulting tailored to the needs of our clients.