Yonghe Hair Transplant, a hair implant hospital brand in China, has been familiar among consumers for the past 18 years. However, the ageing of the brand, similarity with competitors, and lack of memory points have become issues for development. To address this challenge, the project redesigned the brand symbol and image, incorporating keywords of medicine and aesthetics. It also aimed to activate the style of technological sense pursued by the brand and consolidate its position in the industry with its visual system.

Jan Creation is an innovative brand consulting firm focusing on commercial branding. Founded in Los Angeles in 2014, it has branches in Beijing and Chengdu. We believe that branding is the core strategy for business success. They help start-up brands to achieve initial branding and advanced brands upgrade and improve branding, and help mature brands refresh the branding of the past. The establishment of Jan Creation is to promote brand innovation and create more possibilities for the future.

Yonghe Medical is a medical group providing one-stop hair medical services, since 2005, has been focusing on the hair medical service market, and has built a whole industry chain brand matrix with "Yonghe Medical" as the core, consisting of the professional hair transplant brand "Yonghe Hair Transplant", the medical care brand "Shi Yunxun", the female aesthetic hair transplant brand "Yonghe Hair Beginning" and the medical wig brand "Hafada". After more than 10 years of development, as of June 30, 2023, it has 72 hair transplant medical institutions in 68 cities in China. With a standard and mature doctor training system, it has established a professional medical team of more than 1,600 people, including more than 300 registered doctors and more than 1,000 nurses. At present, it has become an important brand in China's hair transplant medical and medical care service market.