Elsewhere is a porcelain tableware set that combines tea and floral art. It draws inspiration from the Chinese aesthetics and philosophy, but also challenges them with a bold design. The pieces have a white finish and an indented pattern with small openings that reveal an inner layer. The openings create a contrast between the solid and the empty, the perfect and the imperfect, the real and the imaginary. They tempt the user to explore the hidden beauty and meaning of the objects, and to escape from the dull reality to a different world.

Due to its long history, China has very different living habits and rituals from other countries, as well as unique and profound traditional aesthetics. The "KE TONG" brand, founded in 2012, aims to "pay tribute to Chinese tradition through design" and uses industrialized means to produce products that are different from modernist design concepts. On the one hand, "KE TONG" design adheres to traditional Chinese aesthetics, and on the other hand, it is designed for the daily habits of contemporary Chinese people. Its products include tea sets, tableware, ikebana utensils, etc.