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Masafumi Nakada Multi Pocket Shorts Europe Running Shorts
Multi Pocket Shorts Europe Running Shorts is Iron Design Award winner in 2023 - 2024 Sporting Goods, Fitness and Recreation Equipment Design Award Category.
Multi Pocket Shorts Europe Running Shorts

Everything for your run in one shorts; a running shorts developed for runners who carry smartphone, keys, coins, cards, energy gels, snack bars and more. Equipped with 360 degree stretch fabric pocket around the hip. An original elaborate design for storage and to prevent items from shaking inside the pocket. There is a patented zip pocket inside the mesh to store your important items. The designers aim to make new standard of running shorts with this problems solution from a runner's perspective.

Multi Pocket Shorts Europe Running Shorts
Masafumi Nakada Multi Pocket Shorts Europe
Masafumi Nakada Running Shorts
Masafumi Nakada design
Masafumi Nakada design
Masafumi Nakada

I'm Apparel Product Planning Manager in MIZUNO CORPORATION(THE NETHERLANDS). I have experience of product planing for running apparel for more than 10 years. Running is unique because we play it with belongings. That's why runners say pocket is really important. But I thought each sports brand don’t focus on pocket since not many sports are played with belongings. It looks like blue ocean. Consumer wants it but nobody makes it. It means we Mizuno still have possibility to make innovative pocket if we focus on it. I tried to be a specialist of pocket to bring the amazing product to runners.

Mizuno Corporation

Contributing to society through the advancement of sporting goods and the promotion of sports. Sports provide diverse value and play a vital role in helping people to lead a prosperous and comfortable lifestyle. Mizuno not only supports sporting activities by offering better sporting goods but also develops products and services that make the most of the value of sports and actively spread that in daily life. We will contribute to making people around the world happy through the power of sports.