The inspiration is from Chinese traditional culture, Calligraphy and Idiom. The packaging cover is about the Chinese legend of 'carp leaping over the dragon gate' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success. The designer extracts core elements such as fish, gate and water. Using triangle shape and recyclable material makes the packaging extraordinary and environmentally friendly by reducing packaging overall volume, weight and one design for all sizes shoes.

Shanghai Kuye Kuye Technology Co., Ltd. is composed of a group of extremely talented designers, artists, engineers and marketers, adhering to the concepts of creative value, continuous innovation and beyond excellence.

361° Group is a comprehensive sporting goods company founded in 2003 and successfully listed in Hong Kong in 2009 (stock code 01361·HK). As one of China’s leading sports companies. 361°kids establishment in 2009, it has more than 2000 stores and has built a nationwide marketing network. In 2017, 361°kids’ revenue increasing to RMB 700 million, of which e-commerce sales were RMB 150 million. Accounting for approximately 14% of the turnover of its parent company 361° Group. 361°kids is a popular brand and focuses on providing professional sports equipment for children aged 3-12 years old and is committed to becoming a high-quality children's brand in the sports industry.