In the heart of Ardeche, a secluded region in France, an infused liquor bottle is born. Maquera's packaging forges a direct connection with enthusiasts, introducing a container intentionally designed for a new homemade infusion after enjoying its original contents. A replaceable label overlaps a screen print, creating an asymmetry. Crafted from durable materials, it becomes infinitely reusable. This approach addresses consumer concerns, making the product stand out on the shelf while being entirely sustainable.
Guillaume Tiravy, a designer and architect, pursued his education in France and Canada before establishing himself in Geneva, Switzerland. His versatile approach to design encompasses various disciplines, ranging from graphic design to architectural construction and object design. This adaptability makes him well-suited for a diverse range of projects. Explore his graphic design work under the brand WA. For inquiries about physical projects, feel free to reach out to him through his company tiravy.studio.
Maquera is a registered brand of liquor infused exclusively with products from Occitanie. It is named after the terroir from which the fruits and herbs, giving it all its flavors, come. Indeed, Maquèra means 'maquis' in the Occitan language, referring to difficult-to-access, dense, scrubby vegetation. Above all, Maquèra epitomizes a gastronomic experience among friends.