The brand identity design and packaging design for Miok is adventurous, creative, and joyful. The concept of Miok's brand identity is "Mixing", which represents the mix of milk and beer. Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

9 years’ work experience in Design industry, including 2 years as visual designer in San Francisco’s design company, and 6 years as design director of branding studios in China. Work with top global companies such as Facebook, SAP, Rainin, Tencent, Alibaba, Bytedance etc…Create brand identity for multiple start-up brands from diverse industries, to help them build a competitive & Unique brand from both strategy and visual perspectives.

Miok is a beverage brand created by CHO Factory in Hang Zhou, China. It’s an innovative product that mix milk and beer.