During the Mid-Autumn Festival, mooncakes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, the team consciously designed a more compact and eco-friendly mooncake gift box. Sheng Ming Yue depicts a bright moon rising over the sea, expressing the Chinese people's yearning for reunion and beautiful things, maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.

NetEase Yanxuan is a lifestyle brand under NetEase that is favored by the new middle class in China. IDC Innovation Design Center the design team is that covers all categories (include home, clothing, shoes, food, beverages, personal care, pets, sports, travel and eletronic products) of research and design, focusing on cultural research and innovative design, achieving differentiation through people-oriented design and brand strategy. Relying on the power of design, creating value through design. Design services include brand design, packaging design, product design, and industrial design.

NetEase Yanxuan was officially launched in April 2016. It is a lifestyle brand under NetEase that is favored by the new middle class. It covers eight categories: home life, clothing and shoes, food and beverages, personal care and cleaning, mother and baby, sports and outdoors, digital appliances, and Yanxuan Global.