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Yixian Chen Rongbaohang BMW 5S Store
Rongbaohang BMW 5S Store is Silver Design Award winner in 2023 - 2024 Interior Space and Exhibition Design Award Category.
Rongbaohang BMW 5S Store

The entire project is designed based on a unique and penetrating circular motion line. The ceilings on the first and second floors are covered with blue acrylic transparent panels. The shape not only symbolizes the dynamic driving trajectory of BMW racing cars, but also means flowing water ripples, echoing the water landscape composed of a water curtain and a pool. BMW's iconic three-color slash bar becomes a partition and stands proudly on the waterside, with the noumenon and mirror blended together perfectly, making people experience the movement in static state.

Rongbaohang BMW 5S Store
Yixian Chen Rongbaohang BMW
Yixian Chen 5S Store
Yixian Chen design
Yixian Chen design
Yixian Chen

Yixian Chen, Senior Interior Designer, Co Founder of CX Design, and Member of CEIDA China Europe International Association. As the brand initiator of "CX Design", he has over 12 years of experience in interior design, focusing on providing integrated design and construction solutions for high-end private homes, commercial and office spaces. Adhering to the design philosophy of "we, the quarrying people, should cherish the vision of building a cathedral", we continuously create classic works with professional ability, rigorous attitude, and innovative spirit. While meeting customer needs, he also sees his work as a future gift, bringing not only the initial excitement and liking to the owner, but also a high-quality and comfortable life.

CX Design

Tianjin Chenxie Space Decoration Design Co., Ltd. (referred to CX Design) was established in May 2020 by designers Chen Yixian and Xie Gongchang. Based in Tianjin, the company has a design team that adheres to the design concept of "We miners should keep the vision of building a cathedral", and always creates its design works with the spirit of craftsmanship. The company is committed to providing design services for high-end private residential, commercial, and office spaces, accurately positioning different user needs, working out all-in-one solutions with warmth through practice and creating a diverse sensory space. With an unremitting pioneering spirit and a work attitude of striving for excellence, CX Design keep creating classic design works, and it has been highly praised and recognized by the industry. What's more, it has also won honors in multiple design competitions at home and abroad such as the Japan IDPA Design Award, the FRENCH GPDP INTERNATIONAL DESIGN, the Golden Creativity Design Award, the Nest Award, and the Red Top Innovation Competition.