The project's objective is to design a cup with a straightforward opening and closing mechanism to reduce the likelihood of driver distraction and accidents while operating a vehicle. The solution utilizes an alternating magnetic attraction system, allowing it to be easily maintained in the desired open or closed state with a gentle push, regardless of the direction from which it is operated. This enables users to operate the cup even without direct visual contact, minimizing driving hazards to the greatest extent.

Shanghai Grand has nearly 20 years of experience in product design and development, focusing on innovative design and brand planning. With rich experience, excellent quality, and innovative design ideas, Shanghai Grand brings users effective, user-friendly, and fun original home products.

Grand is a product design and experienced innovation company headquartered in Shanghai. Founded in 2003, Grand has full-service product development with over 20 years of experience. We design sustainable and consumer-centric products with a strategic full service that fosters increased revenue and brand growth. We provide a range of services from user research, strategic planning, creative solutions, and trendspotting to product design and development, also purchasing, quality inspection, logistics, and post-sale services. We have introduced products to the market in sectors including banking, supermarket, beauty, e-commerce, aviation, food and beverage, FMCG, and other fields. We strive to create beautiful, unique, and intuitive solutions that profoundly connect with users on both rational and emotional levels.