The design of this Chinese Baijiu packaging embodies the user centred approach, which prioritizes convenience and functionality while also incorporating the traditional craftsmanship and cultural heritage of Fenyang Lord Baijiu. Selected materials and the application of skilled craftsmanship not only result in a visually pleasing design but also contribute to brand communication. The charm of the Chinese Baijiu is conveyed through this packaging, which offers users a pleasant experience.

Fenggu Muchuang，a creative planning company integrating the service of both “brand strategy” and “packaging research”, is dedicated to forging a “domestic cultural brand” and building a “local city card”. We are committed to seeking brands’ cultural value for enterprises and creating product drivers, thus contributing to larger market penetration of products for enterprises. Ever since our inception in 2014, we have served more than one hundred fast moving consumer goods companies including tobacco, liquor, red wine, tea, food and beverages, among which there are listed companies and nationally renowned brands, as well as many local SMEs and regional specialties. In this connection, We are highly acclaimed for our expertise and fervor and we’ve also won multiple design awards at home and abroad along the way. Our company endeavors to discover and characterize cultural origins, therefore, to enhance our brand value. In this regard, we aim to create more domestic brands, making charm with Chinese characteristics woven into the cultural fabric by cultural recognition and visual techniques.

Shanxi Fenyangwang Wine Industry Co., Ltd., founded in 1988, is a joint-stock private enterprise specializing in the production and sale of clean flavor Daqu liquor, with a plant area of more than 260 mu and more than 800 employees. The annual production of high-quality liquor is 10,000 tons, the annual output value is 300 million yuan, and the profits and taxes are 80 million yuan. With the famous name "Fenyang Wang" as the registered trademark of the Middle Tang Dynasty, Fenyang King Wine follows the traditional brewing process of the King Guo Ziyi's palace, using sorghum, barley, peas and other raw materials, ground tank fermentation, slow fire distillation, pottery tank storage, to ensure the quality of the original wine.