The packaging, Danqing Boya, adopts a comprehensive design approach that integrates aesthetics, culture, history, and practical functionality, seamlessly blending traditional history with modern innovation. It captures the attention of users through an ingenious aesthetic design, realizing the inheritance and reproduction of aesthetics of the Song Dynasty. The packaging also provides a unique user experience, allowing individuals to immerse themselves in rich Chinese traditional cultural heritage and artistic enjoyment when tasting the special Jiang flavour of quality Chinese Baijiu.

Fenggu Muchuang，a creative planning company integrating the service of both “brand strategy” and “packaging research”, is dedicated to forging a “domestic cultural brand” and building a “local city card”. We are committed to seeking brands’ cultural value for enterprises and creating product drivers, thus contributing to larger market penetration of products for enterprises. Ever since our inception in 2014, we have served more than one hundred fast moving consumer goods companies including tobacco, liquor, red wine, tea, food and beverages, among which there are listed companies and nationally renowned brands, as well as many local SMEs and regional specialties. In this connection, We are highly acclaimed for our expertise and fervor and we’ve also won multiple design awards at home and abroad along the way. Our company endeavors to discover and characterize cultural origins, therefore, to enhance our brand value. In this regard, we aim to create more domestic brands, making charm with Chinese characteristics woven into the cultural fabric by cultural recognition and visual techniques.

Guizhou Guotai Wine Industry Group Co., Ltd. is the second largest brewing enterprise in Maotai Town, which has been carefully built by Tasly Health Industry Investment Group after more than 20 years. The company deeply implements the new development concept, takes the new industrialization road, adheres to the tradition is not mud, scientific innovation is not ancient, and continues to promote the transformation and upgrading of traditional brewing to intelligent brewing.