The innovative packaging of KweiChow Moutai. The Passwords of Jiang Flavour impresses with its cultural integration and aesthetic appeal, and helps improve brand recognition. Taking inspiration from the Sinan, the packaging is further enriched with detailed illustrations of the six passwords unique to the Jiang flavour Baijiu. This design approach fuses traditional Chinese culture with the characteristics of Moutai Jiang flavour Baijiu, creating a compelling narrative perspective for the brand story.

Fenggu Muchuang，a creative planning company integrating the service of both “brand strategy” and “packaging research”, is dedicated to forging a “domestic cultural brand” and building a “local city card”. We are committed to seeking brands’ cultural value for enterprises and creating product drivers, thus contributing to larger market penetration of products for enterprises. Ever since our inception in 2014, we have served more than one hundred fast moving consumer goods companies including tobacco, liquor, red wine, tea, food and beverages, among which there are listed companies and nationally renowned brands, as well as many local SMEs and regional specialties. In this connection, We are highly acclaimed for our expertise and fervor and we’ve also won multiple design awards at home and abroad along the way. Our company endeavors to discover and characterize cultural origins, therefore, to enhance our brand value. In this regard, we aim to create more domestic brands, making charm with Chinese characteristics woven into the cultural fabric by cultural recognition and visual techniques.

Kweichow Moutai Co, Ltd. was incorporated on November 20, 1999, by China Kweichow Moutai Distillery (Group) Co, Ltd. as the main sponsor, jointly with seven other units. Its current controlling shareholder is Moutai Group. The Company was listed on the Shanghai Stock Exchange in August 2001 with the stock code 600519. Headquartered in Moutai Town along the stunning banks of the Chishui River in northern Guizhou Province, the Company is mainly engaged in the production and sales of Moutai Liquor and Moutai-flavored series liquors. The hero product, Kweichow Moutai Liquor is the originator and indisputable representative of Daqu Jiang-flavor Liquor in China. The brand is an integration of National Geographical Indication Products, Central European geographical indication products, organic food, and national intangible cultural heritage. Boasting lingering fragrance, it made Chinese Baijiu known by the world.