In the book "The Sense of Order", Ernst H. Gombrich uses the decorative art of natural history to explain the profound significance of order perception. With an entire display of books and reading, designers also tried to establish a set of rules and order for the reading space in the exhibition. They regarded the South China Book Festival as a whole that is full of meaning and connotation, so the theme content, functional layout, and streamlined relationship of the area are sorted out and coordinated.

The chief designer of the project, Mr. Xu Muchuan , is known as the founder of Vantree Design and also a lecturer of Guangzhou Academy of Fine Art. He has won numerous international awards in design during the past years. In designing a project, Mr. Xu dedicates to inspiring communication through interior design and focuses on the the interaction and combination of human communication and space interface. He follows the bottom-up principle in design. Through practice and exploration, Xu assiduously seeks the possibilities in solving problems and excels at balancing the diversity in design values.

Vantree Design specializes in the interior design of star hotels and commercial space. We have a team of skilled senior interior designers who are experienced and innovative, steady and vigorous. Our designers have summarized a set of important hotel design concepts and executive system with great guiding value. Some of them have been invited to be in charge of the design and executive design for many top-class international hotels, which makes us to become one of the most powerful executive interior design teams in Guangzhou. Since foundation, Vantree Design has won several professional awards of industrial image. We provide professional design service for clients in China. Our projects have covered over 50 cities around the nation. Interior design projects include hotel, shopping mall, complex, office building, club, hospital and school, showing Vantree Design has a great deal of experience in interior design scheme, design development, and executive design.