Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.

Studio Nur, a Budapest-based graphic design studio founded by Eszter Laki, specializes in comprehensive branding services, spanning from the inception of initial sketches to photo documentation. The dedicated and passionate team at Studio Nur places a high value on fostering enthusiasm among their clients. Their diverse portfolio boasts international projects encompassing product identity, editorial design, and collaborations within the hospitality industry. Among their notable achievements, Studio Nur has crafted distinctive identity designs for numerous hotels, bars and restaurants both locally in Budapest and on a global scale. Eszter Laki's additional role as a co-owner of several restaurants provides invaluable insight, enabling the team to approach projects with a deep understanding of the client's perspective.

studio NUR is a Budapest-based graphic design studio founded by Eszter Laki. Studio NUR’s designs are characterized by clean typography and hand-drawn details. From the first design steps to the final touches, they manage the whole process. As conscientious designers, they dive into and work on a project with passion and enthusiasm, learning the personal stories and motivations of the brands. The fire and dedication they put into work are the biggest drivers of the represented brands and their clients; this is what links them together in national and international projects.