Inspired by the strength and courage depicted in the Arthurian legend, the Aurora of Arthur is a symphony of finely crafted original designs, incorporating the iconic red hue from natural mother-of-pearl with a mystical fume effect. It also features polished 3D multifaceted hour markers, sword-shaped hands, and an open-heart movement constantly visible to the wearer. The casing recalls Arthur's dragon scale armour, paired with a crown-shaped watch crown, resembling a sword hilt from the side. The legendary dual-dragon engraved rotor seen at the back adds to its narrative allure.

Raymond Jones is the brains behind the VALIMOR watch brand, headquartered in Hong Kong and established in 2018. Rising from a humble background, Raymond channelled his passion for design into a fulfilling career, garnering expertise from positions at several renowned global watch companies before launching his own venture. VALIMOR is a harmony of ancient and modern, blending medieval influences and a Gothic aesthetic to craft wholly original and enchanting timepieces. As Raymond forges the path for VALIMOR’s future, he is committed to exploring innovative design avenues without losing sight of the brand's core vision: bringing imagination to life through stellar craftsmanship. For further details, reach out to Raymond at info@valimor.com.

Valimor is a watch brand grounded in a commitment to originality and Gothic artistry. The brainchild of industry veteran Raymond Jones, it brings to life unique timepieces inspired by the enchanting realm of medieval narratives and architecture. The name Valimor combines Valiant and Armor representing the brand's devotion to courage and exceptional styling. Its pieces, crafted with premium materials and keen attention to detail, offer more than just the time; they provide a bold statement of individuality and a link to a rich, textured history.