The Transatlantic Innovation Week, organized by the U.S. Embassy and all five consulates general, is a multi-day event that focuses on the German-American partnership and its broad innovative power. Under this year's motto creativity unbound, an event trailer, landing page and an entire social media toolset were designed for the event partners. The event key visual combines the motto with the idea of partnership as the overarching message.

Grow to your true size Size alone is nothing. True greatness is finding, giving and developing your best. We bring the true values of companies, brands and products to light and help them to grow strategically. We adapt our team 100% to the task at hand - from consultants and creatives to a network of specialists. This is how we develop interdisciplinary, tailor-made solutions for brand strategy, design, digital solutions and lead generation. The focused personal expertise of successful marketing and communication experts is the backbone of Bloom. Many years of experience in international network and owner-managed agencies have acquainted us with all facets of the business — from large corporations to SMEs to start-ups.

The Consulate General in Munich is the third-largest diplomatic location of the United States in Germany. The Consulate General represents the interests of the United States of America in Bavaria and provides its services to all US citizens living in Bavaria. The focus is on intensifying and expanding German-American relations.