This project is commissioned by CZBank to design the main visual for their 2022 Youth Speech Contest. Designing a solution that is loved by young people became the main challenge in this design. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, creating the main graphic element for the visual representation of the event. The intertwined shapes of the tree roots are used for a blended representation that echoes the theme.
Associate Professor / Master's Supervisor, Zhejiang Gongshang University Responsibilities: Brand Design / Visual Design, etc. Mr. Zhao graduated with a master's degree from Tongji University. He currently works as the Design Director at Hangzhou Big Soundwave Culture Creative Co., Ltd., and has been engaged in brand and VI design for 18 years. He has served various brands including Alibaba Group, Ant Group, Zhejiang Natural Museum, Zhejiang Wuzhen Internet Conference, Louwailou, and has completed nearly 50 projects. He has won awards such as the Red Dot Award, IF Design Award, Hong Kong Global Design Award, and Hiiibrand Award.
CZBank is one of the twelve national joint-stock commercial banks in China. It was officially established on August 18, 2004, with its headquarters located in Hangzhou, Zhejiang Province. It is the 13th "A+H" listed bank in China. As of the end of September 2022, CZBank's total assets amounted to 2.54 trillion yuan. According to the "Top 1000 Global Banks 2022" list published by The Banker magazine, CZBank ranks 79th based on Tier 1 capital.
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