As a key scenic area and national forest park, the Jingtingshan Scenic Area in Anhui Province has been in operation for over 20 years. The scenic area hopes to have a more suitable and refreshed brand image. Currently, most domestic scenic area brand designs are outdated, resulting in a narrow target audience. Our design aims to appeal to a wider range of people and is more suitable for dissemination in the digital information era. The release of the new brand image has received widespread attention, leading to a new record of tourist visits to Jingtingshan.

Associate Professor / Master's Supervisor, Zhejiang Gongshang University Responsibilities: Brand Design / Visual Design, etc. Mr. Zhao graduated with a master's degree from Tongji University. He currently works as the Design Director at Hangzhou Big Soundwave Culture Creative Co., Ltd., and has been engaged in brand and VI design for 18 years. He has served various brands including Alibaba Group, Ant Group, Zhejiang Natural Museum, Zhejiang Wuzhen Internet Conference, Louwailou, and has completed nearly 50 projects. He has won awards such as the Red Dot Award, IF Design Award, Hong Kong Global Design Award, and Hiiibrand Award.

Jingtingshan is located on the northern outskirts of Xuancheng City, Anhui Province. It belongs to the Huangshan Mountain range and has a southwest-northeast orientation. There are 60 peaks of various sizes, especially the highest peak, Cuiyunfeng, reaching an altitude of 324.1 meters. The lower part consists of hills and hillocks. In January 2012, Jingtingshan is designated as a National 4A-level tourist attraction by the State Council of the People's Republic of China.