The design is expressed in a minimalist graphic language to convey the brand's essence. A single dot symbolizes the essence of tea, embodying the simplicity and serenity of traditional tea culture. As two dots can arranged in a row, it conveys the scenery of tea leaves being dried in the sun. And three dots can arranged in a row, symbolizes three friends sitting together to drink tea. The tea scoop graphic below the logo complements the three dots above, ultimately forming a complete logo.

Associate Professor / Master's Supervisor, Zhejiang Gongshang University Responsibilities: Brand Design / Visual Design, etc. Mr. Zhao graduated with a master's degree from Tongji University. He currently works as the Design Director at Hangzhou Big Soundwave Culture Creative Co., Ltd., and has been engaged in brand and VI design for 18 years. He has served various brands including Alibaba Group, Ant Group, Zhejiang Natural Museum, Zhejiang Wuzhen Internet Conference, Louwailou, and has completed nearly 50 projects. He has won awards such as the Red Dot Award, IF Design Award, Hong Kong Global Design Award, and Hiiibrand Award.

Tiantai County People's Government has been committed to enhancing the city's brand image, improving the cultural identity of city residents, and creating a well-known domestic tourism city.