Hearing Extraordinary Dream logo fully utilize the pictographic nature of Chinese characters. For the logo design of a music-related company, the central concept revolved around sound and audio sources. The textual elements were crafted using visual elements symbolizing ear and sound waves. By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters.
Qiuyu Li (Alex) arrived in Japan in 2013. After obtaining a Bachelor's degree in Information Science, he pursued design research under the guidance of Prof. Yoshimaru Takahashi. His experimental work has earned numerous awards both domestically and internationally. In 2024, he received a Doctorate in Fine Arts. He is a member of prestigious organizations such as the New York Type Directors Club (NY TDC), World Design Consortium (WDC), International Association of Designers (IAD), International Design Club (IDC), and Alliance of International Business Associations (AIBA), where he actively contributes to their missions and initiatives. His work has been included in Switzerland's Museum of Avant-garde（MA-g)'s collection and is part of its permanent exhibition.
HEDD(Hearing Extraordinary Dream Inc.) established in 2018, is a professional team dedicated to providing lighting and sound design and technical support services for various live houses, fixed performance venues, music festival performances, and live events.