Hearing Extraordinary Dream logo fully utilize the pictographic nature of Chinese characters. For the logo design of a music-related company, the central concept revolved around sound and audio sources. The textual elements were crafted using visual elements symbolizing ear and sound waves. By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters.

Qiuyu Li (Alex Li), born in Beijing, China, holds a Ph.D. (Philosophy of Arts, Creative). He pursued his academic career in Japan from undergraduate studies through to his doctoral degree. During his Ph.D., he served as a teaching assistant at Osaka University of Arts for two years. After graduation, he joined a design firm in Japan, contributing to various visual and brand design projects. In 2026, he move to Perugia, Italy, to embark on a new phase of creative and academic work. His works have received multiple international design awards, including the New York TDC Award, A’ Design Award, Paris DNA Design Award, Golden Bee Global Biennale of Graphic Design, among others. His work "Variations of Heart Whispers" has been permanently collected by the MA-g The Museum of Avant-garde in Switzerland. He is a member of the New York Type Directors Club (TDC), the International Association of Designers (IAD), and the World Design Consortium (WDC). ​ ​ ​ ​ ​ ​ ​

HEDD(Hearing Extraordinary Dream Inc.) established in 2018, is a professional team dedicated to providing lighting and sound design and technical support services for various live houses, fixed performance venues, music festival performances, and live events.