The brand image design of Street Bakery revolves around the cute little bear as the IP image of the bakery. The main consumer groups are energetic young people. The overall design is based on simple flat graphics, and the color matching is more unified and concise, giving people a relaxed and warm feeling.

Dr. Ding is a lecturer with seven years of university teaching experience. She is the author of six articles and one book, participated as the deputy editor-in-chief of four higher college planning textbooks, four research projects, and one computer software copyright, and her works have won more than 60 design competition awards and 12 outstanding instructor honors. She is a director of the Asian Youth Art Design Alliance and a judge of the Venice International Art Design Award. Her works have won the International Design Awards (IDA): two Gold Awards in 2023; A' Design Award & Competition: three A' Design Awards (Silver, Bronze, and Iron) in 2024, and one Iron A' Design Award in 2023. Her research interests include art design, human-computer interaction, user interface, user experience design, and aesthetics.