It is the main visual system design for a nationwide design competition in China and is a practical project design that combines the nature of a variety of media channels for promotion. The first Wuxi "the Taihu Lake Bay Public Space Art and Design Creativity Competition" is promoted by the overall image: including logo, video, poster, push publicity design, certificate design, book design, website design, and visual image system design, which achieved a high social evaluation.

The School of Design at Jiangnan University has a history dated back from the modeling department of Wuxi Institute of Light Industry founded in 1960. It is the main birthplace of modern design education in China, and the pioneer and modeling college of design education reform in China. After 60 years of construction and continuous reform, especially undergoing the transformation of the new economy and the information industry, it has become a high-level design discipline featuring light industry, and having an important influence at home and abroad. It is one of the most active international practice contributors as well as the demonstration base for training outstanding design talents for the industry. As a pioneer in the practice of integrating art and engineering in China, it has won four times the National Teaching Achievement Award, and is the one of the only two institutions in the country that is continuously supported by the key construction project of the first, second and third phases of the national 211 Project.