Virtual and reality are antonyms. By dismantling the font strokes and using the tools used in the design as the structure of the font, it reflects the conflict between abstraction and reality in the design work process, but will eventually find its own positioning and goal. This is an interpretation of the virtual and real visual image design exhibition of the design creation process.

Chia-Hui Lien, born in 1976 in Taiwan, acts as the Creative Director of Yi Jia Visual Identity Design Co.,LTD now. Her professional fields of design include brand design, graphic design, packaging design, book design, and exhibition visual design. She designs various design projects for customers from each and all sections, including Kaohsiung Rapid Transit, Bureau of Cultural Affairs Kaohsiung City Government, China Steel Corporation (CSC) ,Taiwan Power Company , Kaohsiung City History Museum. She is a very good designer and has won many international design awards every year.

Regarding “cultural creativity” as the core value, we devote ourselves to educate talents with the ability of “applicable practicing” and “humanistic technology” that conforms to the needs of the society and the industries. To fulfill this goal, we are positioned and advancing to a technology university of “cultural and creative teachings.” Tainan University of Technology Product Design Department Cultivate professional design talents in the field of cultural creativity Inspire Design Innovation Thinking Deepen practical technology research Possess the ability to integrate cross-field resources, creative marketing and implement design services