The lightbox posters showcase the professionalism and diversity of its services through modern young enterprise workers. The creators draw inspiration from the fast-paced life of cities and the working attitude of young people, creating a vibrant and youthful feel with contrasting colors, graphics, and simple text. Scenes such as technology, service, design, construction, and culture reflect the professionalism and diversity of Guangzhou Metro.

The creator of the company is from Guangzhou, China and has been working in the advertising industry for over ten years. Their main responsibilities include providing brand planning, creative copywriting, graphic design, and photography services for business owners. One of them worked as an art teacher in a secondary school for 12 years, so they are very skilled at communication with people. Kscope Design is the advertising company founded by the creator in 2016, which is composed of a group of designers who love life, art, and have a passion for creative design. The team's works often aim to break through the traditional values of China. For example, in the entry for this competition, the creator tried their best to persuade their clients to express themselves in a more interesting and natural way during the presentation, because they believe that telling a story to the audience with sincerity is the most touching thing.

Kscope Design is a creative design agency that specializes in brand identity, graphic design, and Film and Photography services. With a team of talented designers and developers, provide clients with creative solutions that effectively communicate their brand message and help them achieve their business goals.