Reshock Coffee is a Taiwanese brand from Chiayi County. The founder selects good quality coffee beans that is grown in Ali Mountain, and introduces them to the world. The design of Reshock Coffee is inspired by the beauty of sunrise view at the mountain. The logo illustrates the atmosphere of this beautiful vibes. The gift box presents the journey of sunrise expression, and the inner packs show the nature and culture elements from these enormous land. By unboxing the box, you could not only taste this good quality coffee but also experience this impressive sunrise moment from the mountain.

Weiche Wu is a Taiwanese designer. He studied Industrial Design at Chang Gung University in Taiwan and received his MA in Industrial Design from Central St. Martins, London. In addition to product design, Weiche also specialises in graphic design, photography and critical design thinking. His expertise lies in shaping products in a very visual way, which in short means designing with a priority on aesthetics. In 2011, Weiche worked with the French company, Rémy Martin, to generate a new concept for their heritage Louis XIII brand. The final outcome ’Cérémonie pour un Roi’ and ‘L'essence de Rémy Martin’ have been featured at MAISON & OBJECT in Paris, Salone in Milan, Wallpaper Magazine and in other global media. Upon graduation from Central St. Martins, he joined Benjamin Hubert’s studio in London and participated in several iconic projects such as ‘Tenda’ lamp and ‘Construction Site’ in 2012 Designjunction. In 2013, he founded Taipei based Union Atelier. The studio works on varying design commissions and collaborations; and with the deliberate intention to combine international design trends with Taiwanese traditions, the team has created, and consistently applies, their own unique signature design language.

Reshock Coffee was established in 2021 with a focus on promoting high-quality coffee from Ali Mountain in Taiwan. Ali Mountain, a world-renowned region for coffee, produces globally recognized coffee beans. Founder Cindy hopes to use contemporary brand design to promote locally sourced coffee from carefully selected plantations and enable more coffee enthusiasts and tourists visiting the area to taste the premium Ali Mountain coffee. In addition to helping the rural agriculture industry in Chiayi, Taiwan, the packaging design can also promote the unique local culture and cultural development. Reshock Coffee's products not only use local single-origin coffee, but also incorporate cultural elements of Ali Mountain in their packaging design. These elements include famous landmarks, local flora and fauna, and traditional culture, allowing customers who purchase the products to not only enjoy the coffee, but also appreciate the beauty of the land. Cindy hopes that through this brand spirit, she can convey this beauty and leave a lasting impression of Ali Mountain.