The design of Bluetown Shanghai Xiangyue Huating Hotel is based on the idea of harmony between heaven and man and the five elements. It is deeply rooted in the local landscape culture and creates a recuperating environment for landscape health preservation. Continuing the original culture of Jiangnan water town, taking the change of the four seasons of nature as the clue, endowing the original architectural space with vitality, embedding each space with theme colors and corresponding elements as embellishments, making people produce memory points and resonance.

In June 2016, Bluetown Decoration Group was founded with its headquarters in Hangzhou. Zhejiang Lancheng United Decoration Design Co., Ltd. is an interior design company under the Lancheng Decoration Group. The core management team is from the original product center of the Lucheng Group. After more than 20 years of experience in design and management of the Lancheng Group, it has built many domestic high-end landmark projects. Bluetown BDS always takes "the practitioner of a better life" as the design starting point, devotes itself to the whole life cycle design service, focuses on the urban renewal and future community construction, and empowers the upstream industry through innovative thinking and professional services. As a high-quality design brand of real estate, it actively participates in the integration and upgrading of the design industry, and the design formats cover real estate, hotels, health care, office, commerce, education, medical treatment, etc. Over the years since its establishment, it has continuously created classic design works, continued to lead high-end residential aesthetics, promoted style iteration, won many domestic and international design awards, and became a benchmark enterprise in China's interior design.

In June 2016, Bluetown Decoration Group was founded with its headquarters in Hangzhou. Zhejiang Lancheng United Decoration Design Co., Ltd. is an interior design company under the Lancheng Decoration Group. The core management team is from the original product center of the Lucheng Group. After more than 20 years of experience in design and management of the Lancheng Group, it has built many domestic high-end landmark projects. Bluetown BDS always takes "the practitioner of a better life" as the design starting point, devotes itself to the whole life cycle design service, focuses on the urban renewal and future community construction, and empowers the upstream industry through innovative thinking and professional services. As a high-quality design brand of real estate, it actively participates in the integration and upgrading of the design industry, and the design formats cover real estate, hotels, health care, office, commerce, education, medical treatment, etc. Over the years since its establishment, it has continuously created classic design works, continued to lead high-end residential aesthetics, promoted style iteration, won many domestic and international design awards, and became a benchmark enterprise in China's interior design.