Designed from the ground up, the Pure Advance Flex is an e-scooter that stands out and fits in. The product provides an unrivalled riding experience and folds small enough to enable multi-modal travel and to fit seamlessly into the lives of its riders. The Pure Advance Flex has been designed with rider experience and safety at its core. The product is ridden in a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride compared to a traditional scooter.

Pure Electric is an e-scooter company that truly believes the future is electric. They are on a mission to make travel better for everyone. Pure Electric aims to lead the category to new heights, with a team of world-class designers and engineers from some of the most forward-thinking companies on the planet, creating smart solutions to real-world problems. Based in our Bristol offices, they are reinventing the e-scooter, prioritising riders’ ever-higher standards of performance, ride quality and safety.

Pure Electric is an e-scooter company that truly believes the future is electric. We’re on a mission to make travel better for everyone. That’s why we’re leading the category to new heights, with a team of world-class designers and engineers from some of the most forward-thinking companies on the planet, creating smart solutions to real-world problems. Based in our Bristol offices, we’re reinventing the e-scooter, prioritising riders’ ever-higher standards of performance, ride quality and safety. Amid soaring fuel and rail costs, we know there’s demand for more affordable transport that has the potential to minimise congestion and revolutionise commuting. At a time when we’re all facing cost of living pressures, we’re here to make sure that people across the globe can enjoy faster, safer and cleaner journeys, right now and for generations to come.