The new Uebaa brand is a deep branding restructuring project, leveraging the brand's speech, consolidated by the brand basis, reengineering of the brand architecture, sub-brands Pingo and Toca and the conception of a detailed brand identity relevant to the new behavior of the brand. The result of the project consolidated the brand's new business model, allowing dialogue with both the adult public, the purchase decision maker, and the children's public. Speeches, colors and shapes invite to get involved with unmistakable and proprietary visual narratives.

Since 2001, Ruis Vargas has been heading the Laika pack. He uses his tentacles to work the WORDS into shape – reaching screenplays, literature, critical essays and a variety of texts in the vast universe of semiotics, history, art and culture – and to conceive them graphically. DRAWING is his material thinking: the visual body of ideas, elaborated with the techniques of illustration, typography, design and photography. Further to Laika’s productions, Ruis Vargas is the creator of graphic novels and comic strips that have been published for many years in newspapers and magazines and have been recently collected in a series of books. Such is the extension of his tentacles, which explore an immense ocean of creative and conceptual possibilities, giving life and form to ideas: new lines, logic, aesthetic sense and applicability.

Laika is a design studio in a small tree-lined village in Sao Paulo, Brazil, and Porto, Portugal. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view. Since 2001, Laika has been traveling through the most diverse design modalities, always beginning from a method that starts from semiology and discourse analysis, for brand building.