The bar for product usability has been raised as the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots. The client team dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary to stand out truly. They sought a UX partner who was bold enough to help them create and execute a design vision for the innovative conversational banking service Bella.

My story in digital design started with the banking crisis in 2008. I lost all my savings and investments and quit my job in real estate. I was so impressed with the success of digital startups I decided to make my own and it failed. But as a result, I joined a small web development studio. This way, 12 years ago, I began to actively integrate UX design and design thinking into digital design. We helped 30 startups and completed 70 digital projects for third-party clients. Several of them were related to finance. In one of them, UX approach increased the company’s revenue by 30% per year. It became a tipping point and in 2015, with my co-founder Linda Zaikovska-Daukste, we founded the world’s first UX design agency 100% focused on the financial industry - UXDA. Remembering the painful experience of the economic crisis back in 2008, we made it our mission to humanize the financial industry and help user-centered financial brands to create digital products that would serve people instead of ruining their lives. Today, the UXDA team is the well-known financial UX design agency that makes over 100 products of Tier 1 banks, vendors and Fintechs from 36 countries loved by their customers through the power of Financial UX design.

Passionate financial UX design architects & designers who added soul to 100+ digital financial services in 36 countries. Our mission is to humanize the financial industry and make Fintech & Banking brands loved by their customers through the power of Financial UX design.