Based on the local cultural background, the Art Deco style immensely popular in the city's golden age is innovatively incorporated into the project in various aspects including architecture, interior, craftsmanship, design languages and materials application, thus creating a modern yet classical image. Designers arranged the buildings' orientation and layout in a way to embrace the view of the scenic river. Furthermore, designers organized residential buildings and inner gardens in a staggered manner, with the purpose of allowing dwellers to enjoy strolling in the continuous gardens.

Greentown China Holdings Limited is a leading quality property developer and integrated living service provider in China. It maintains a leadership position in the industry with its quality properties, unique architectural aesthetics and customer centric services. The Company has been awarded the "Top 10 among 100 Chinese Real Estate Enterprises by Comprehensive Strength" for 16 consecutive years and named No.1 in customer satisfaction in the country for 10 consecutive years as well as recognized as "Product Quality First" by various mainstream organizations in the industry. It has also received such honors as "Enterprise with Social Responsibility" for many years.

Founded in September, 2002, Shanghai Huazhe Bund Real Estate CO., Ltd is a large property development company mainly invested by GREENTOWN REAL ESTATE GROUP COMPANY LTD. Its main business scope includes property development and operation. The company is currently developing upscale apartments in Dongjiadu Area in South Bund, Shanghai, which is a key project for the integrated renovation of Dongjiadu.