Franco Pupillo Bonacchi Stand Vinitaly
Bonacchi Stand Vinitaly is Bronze Design Award winner in 2022 - 2023 Trade Show Architecture, Interiors, and Exhibit Design Award Category.
Bonacchi Stand Vinitaly

The Bonacchi stand for Vinitaly was born from the need to give a new and more appropriate identity to the company to communicate its value. The customer's request was for an open but at the same time reserved stand. The strength of this project is its simplicity, enhanced by the materials: oak wood, glass, and mirrors with satin lines, a natural sensation to enhance the wines on display. The feature that makes it truly unique is the internal confidentiality.

Bonacchi Stand Vinitaly
Franco Pupillo Bonacchi
Franco Pupillo Stand Vinitaly
Franco Pupillo design
Franco Pupillo design
Franco Pupillo

Franco Pupillo deals with design and communication, the great experience acquired over the years by personally following the projects, gave him a knowledge of techniques and materials and a sensitivity that favors simplicity and concreteness. An important feature is that it gives a complete service, in compliance with the company philosophy it helps to improve the image, to better present the products and therefore to sell more.


The Cantine BONACCHI have been producing the best Tuscan wines for three generations. In the heart of Tuscany, they have four agricultural farms in strategic territories for the denomination and quality of the wines: Bonacchi in the hills of Quarrata, Casalino in Castelnuovo Berardenga, Siena, La Cerretella in Bolgheri and Molino della Suga in Montalcino. Among the most significant wines are: Chianti, Chianti Riserva, Chianti Classico Riserva, Badesco, Brunello di Montalcino, Brunello di Montalcino Riserva, Rosso di Montalcino, Bolgheri. The company, which exports all over the world, is certified and regularly receives awards in Italy and abroad.