Main key visual is designed for White Friday campaign and is used as promotion magazine cover, the purpose of the design is to create excitement about the great deals offered by the company for its customers. the objective of the campaign which is boosting sales and translated in the visual by showing gift boxes as main element on top of each other, with different sizes and shapes to give the surprises feeling. A model from the target group age centered in big gift box to be relevant and connected
Sara Abdullah a visionary creative director | Multidimentional creative communications expert
Overview Nahdi company is creating a promotional campaign for white friday season Purpose Boost the sales/offer Nahdi guests great deals Tone & voice persuasive, exciting, connected and trendy Objective Drive traffic to stores Transaction building Create guest engagement Concept We are surprising Nahdi target audience with Nahdi White Friday by showing an excited female surrounded with unlimited great deals, offers, and discounts inside the boxes