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Jisoo Sim Mission Sleep Fitness Recap Campaign
Mission Sleep Fitness Recap Campaign is Bronze Design Award winner in 2022 - 2023 Advertising, Marketing and Communication Design Award Category.
Mission Sleep Fitness Recap Campaign

Eight Sleep launched their 2022 Year in Sleep: Mission Sleep Fitness. This is Eight Sleep's spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design. Their members had their data showcased as a story in the app, and had options to share the unique avatars they received based on all their health and sleep metrics. The main challenge designers faced was contextualizing sleep and health data in a fun and engaging way while staying true to the science and being plain language enough for any outsider to understand.

Mission Sleep Fitness Recap Campaign
Jisoo Sim Mission Sleep Fitness
Jisoo Sim Recap Campaign
Jisoo Sim design
Jisoo Sim design
Jisoo Sim

Jisoo Sim is a Design Lead at Eight Sleep in New York. She specializes in Creative and Art Direction, Motion Design, UX/UI Design, illustration, developing and implementing design systems and solutions. She cares about forging experiences that better people’s lives.

Eight Sleep

Eight Sleep is the world's first sleep fitness company with a mission to fuel human potential through optimal sleep. Their hardware, software, and AI technologies power pro athletes and everyday high performers around the globe, including snowboarding sensation and Olympic Gold-Medalist Red Gerard, the world’s fittest man 2021 CrossFit Games Winner Justin Medeiros, and the 8X Formula One Champion, Mercedes-AMG PETRONAS Formula One Team. Eight Sleep was named one of Fast Company's Most Innovative Companies in 2019 & 2022. The company was also recognized two years in a row by TIME's “Best Inventions of the Year.” Eight Sleep is available for purchase in North America (the United States and Canada), throughout the United Kingdom, Europe (Belgium, France, Germany, Italy, Netherlands, and Spain), and Australia via eightsleep.com.