The Simple Code IV Rouge And Paon is a striking blend of minimalism and exoticism. The use of a vibrant accent colour against a neutral background adds a touch of excitement to the design, effortlessly capturing the user's attention. The unique layout, which forms a spiral shape by connecting the day mark and the time index, creates a fresh and exotic look for the watch, enhancing the user experience in a distinctive way.

Pan Yong, also known as Alex, is a Singaporean artist who graduated from Lasalle College of the Arts in 2007 with a degree in interactive art. He has a passion for combining art and technology, which he believes can have a powerful impact. In his work, he seeks to explore the intersection between art and technology, creating innovative pieces that push the boundaries of both fields.

Artalex is a personal design brand. It was founded by Alex Pan Yong for his hobby and represents his passion for art and design from him. It started as just a name for his Instagram account. In 2017, it became his brand name, and the watch face design became one of the main design areas.