Hongqi E-HS9 adopts a brand-new design language of Shang Zhi Yi. Embedding the flag from the front cover into the straight waterfall front face shows the extremely noble aesthetics and family style. The chrome-plated decoration surrounded by C and D pillars is inspired by Chinese classical totem ring fish, and embedded charging water indicator lights enhance strength and sense of technology; The taillight design blends vertically and horizontally, which is elegant and highly recognizable.

In 1958, the Hongqi brand car was born. Since then, Hongqi car has become a state vehicle for Chinese leaders and major national events. In the 1960s and 1970s, Hongqi car was a banner of China's automobile industry. After the late 1970s，Hongqi has continued to move towards marketization and commercialization. In 2018, Hongqi brand released a new strategy and design concept, which led to a surge in market sales and the gradual realization of global exports .

In 1958, the Hongqi brand car was born. Since then, Hongqi car has become a state vehicle for Chinese leaders and major national events. In the 1960s and 1970s, Hongqi car was a banner of China's automobile industry. After the late 1970s，Hongqi has continued to move towards marketization and commercialization. In 2018, Hongqi brand released a new strategy and design concept, which led to a surge in market sales and the gradual realization of global exports .