The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities.

Little Greta, a little-but-great team of creatives and developers, good-karma believers, fair players and dre- amers-but-doers helping brands launch, relaunch and grow. They provide a complete design and marketing communication service, with specialties in digital media, graphic design, multimedia and copywriting and conceptualisation. Through their new project LG Dev, they offer best in class programmer/developer teams to make the most complex content development project, come to life. AR, VR, 3D... it’s what they do.

The Zlín Region is situated in the eastern part of the Czech Republic. Its area of 3,964 square kilometres makes it the third smallest out of the country’s 13 autonomous administrative units - regions. It is inhabited by nearly 600,000 people. There are 307 municipalities in the Region, 30 of which are towns and cities. The regional administration is located in Zlín, which is also the Region's largest city.