Jiangshiguo State Liquor takes the spirit of ingenuity, which has been passed down for thousands of years by Chinese liquor-maker, as the starting point, and incorporates it into the bottle to convey the scenery of China's mountains and rivers, culture and flavor through this bottle, so as to convey to consumers its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package.

Zhu Hai devotes himself to creating “Chinese cultural brand” and forging “city name card”. He helps clients seek for brand cultural values, create the drive force of products, and expand the market of products. He insists on digging and shaping cultural resources, attempt to promote enterprise brand values and utilize cultural significance and visual techniques to create more Chinese brands which represent the unique charm of Chinese culture.