The zodiac, which comes from an ancient Chinese folk philosophy and has been used to this day, is made up of 12 different animals, each year represented by one animal in a 12-year cycle. Designers redesigned the zodiac illustrations and made them into bookmarks as if animals were walking inside the book. On the packaging, they use zodiac illustrations to form a circular pattern, which embodies the ecology of Chinese zodiac culture and symbolizes completeness. They also use the Chinese favorite colors: gold and red, to symbolize joy and blessing.

Liu Wenxian is a designer from a village in China . He used to be a designer in Jin Daiqiang'company.With the guidance of Dr Jin,he grew to be a good designer in work. Curiosity makes him to be a designer,he always interests in diffrent things and likes to ask "why?", "anything else?" .He loves design.