Taking Gui as beauty, the design explored and sorted out the regional characteristics, history and culture, and craft style of Guijiu from the inside out, with a philosophical shape of a circle in a square, a hospitable bird, mysterious and noble purple, and good surface texture, to meet a balance of co-existence through the improvement of internal quality and external properties. It is a harmony which involves cultural transmission that emphasizes the trait of pursuing excellence and a perceptible and vivid regional identity.

Located in Suqian city, Jiangsu Province, China's liquor capital, Jiangsu Yanghe Brewery Jon-stock Co., Ltd. Is an enterprise in China's liquor industry with two "Famous Chinese wines" and two "Time-honored Chinese brands" in Yanghe and Shuanggou. The company owns "three rivers, two lakes and one wetland", which is located in Suqian, Cognac Brandy producing area in France and Visgei producing area in Scotland in England, and is called "three famous wetland wine producing areas in the world".