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Wei Li Jiang Hu Alcohol Beverage Package
Jiang Hu Alcohol Beverage Package is Iron Design Award winner in 2022 - 2023 Packaging Design Award Category.
Jiang Hu Alcohol Beverage Package

Chinese Taoism has a concept: "where there are people, there is Jianghu". In China, the word "Jianghu" has always been associated with the image of a Chinese traditional swordsman. Therefore, designers adopted the bionic design and took "token" as the symbol to make the work appear chivalrous and young. The illustration on the tape around the bottle is about a swordsman growing from a rookie to a truly mature swordsman. The bottle cap is designed as a tiger head to enhance its chivalrous spirit.

Jiang Hu Alcohol Beverage Package
Wei Li Jiang Hu
Wei Li Alcohol Beverage Package
Wei Li design
Wei Li design