Xiaohongshu's 2022 New Year gift box comes from a legend about the Spring Festival. Continuing the tradition of ancestors, Xiaohongshu has prepared a different set of Light, Sound, and Red. The gifts include a camping night light, Halli Galli, red envelopes, and a red calendar book representing Xiaohongshu. This gift box combines the legend stories with three kinds of gifts, generating a new design method from the traditional culture. It hopes to express good wishes for the Chinese New Year and pass down a cultural inheritance to the new generation.

With a mission to “inspire lives”, Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. Millions of users showcase their experiences on the platform daily, from cosmetics and beauty to fashion, food, travel, entertainment, fitness, and childcare, brought to life visually through a variety of formats including photos, text, videos and livestreaming. The innovative platform integrates the authentic content shared by its community with commerce, quickly becoming one of the most popular destinations for making lifestyle decisions.

With a mission to “inspire lives”, Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. Millions of users showcase their experiences on the platform daily, from cosmetics and beauty to fashion, food, travel, entertainment, fitness, and childcare, brought to life visually through a variety of formats including photos, text, videos and livestreaming. The innovative platform integrates the authentic content shared by its community with commerce, quickly becoming one of the most popular destinations for making lifestyle decisions.