It is created the visual identity of Eel Jiro, created logos, and design them in total, from decorations to goodwill and lanterns; from chopstick bags to aprons. They were particular about the recycling mark of the chopstick bag. It is an acronym for U in Japanese katakana, U in hiragana, Umai which means delicious, and an acronym for eel. Visual identity is Japanese craftsman-like design. It wanted to put importance on the Japanese style. The prosperous business on the front cover is a wish that business will go well.

Engaged in design and creative work since 2005. In 2009, joined a design company as a co-founder and chief designer. Work on commercial design for various formats. Moved to Tokyo from 2013. At the same time, CRATER was established and became independent as a freelance designer. 2013 Partnered as an external creative director of ATG associates GK. 2014 Participated as CCO Chief Creative Officer, Director of Orb Co., Ltd. Incorporated from CRATER to Crater Co., Ltd. in 2019 Focusing on logo design, he produces graphics, packages, and the web.

It is a private company operating hotels and restaurants in Kanazawa, Ishikawa, Japan.Until a few years ago, it operated a large cafe in Kanazawa, Japan. The k manager is 39 years young, but opened an eel restaurant called Eel Jiro. He is a business owner whose unstoppable rapid progress continues.