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Hu Chen Flourishing Grandbuy Renovation of a Department Store
Flourishing Grandbuy Renovation of a Department Store is Bronze Design Award winner in 2022 - 2023 Interior Space and Exhibition Design Award Category.
Flourishing Grandbuy Renovation of a Department Store

This design is a renovation plan of a time-honored department store Grandbuy in Guangzhou, China. The store used to include two buildings constructed in different time, which leads to a spatial misalignment in between, impairing their consumers' experience and their revenues. This design fully takes sustainability, consumers’ psychology and behavior into consideration and reconstructs the consumers' route, connecting the buildings as a whole in both spatial and business sides. On the reopening day after the renovation, the sales reach the highest peak of the year, which is supper successful.

Flourishing Grandbuy Renovation of a Department Store
Hu Chen Flourishing Grandbuy
Hu Chen Renovation of a Department Store
Hu Chen design
Hu Chen design
Hu Chen

Hu Chen, National Registered Senior Designer, Co-founder and Design Director of Guangzhou Harber Architectural Design Co,. Ltd., he has nearly 30 years of experience in Space Design. Hu got his Master degree of Sustainable Architectural Design in Bern University of Applied Sciences, Switzerland. He is currently a visiting professor and supervisor of ME industrial engineering master students at Jinan University, Guangzhou, Guangdong. When he returned from Switzerland in 2013, he has insisted on devising strategies and sustainable design for his clients before the design tasks from "cradle to cradle" design value, providing interdisciplinary strategic planning and spatial application scene design for commercial space design, which leads the innovation of commercial space application scene with the integration of culture and business value. Since the founding of Harber in 2007, Harber has won numerous awards leading by Hu. Harber focus on providing full range of commercial space design services, including Creative Consulting, Interior Design, Commercial Art and Installation Design, and Branding Design. Currently, Harber has accumulated more than 800 large and medium-sized design cases, with a total design area of more than 3 million square meters, serving more than 100 large and medium-sized central enterprises, state-owned enterprises, commercial listed companies, private enterprises and other head enterprises. In 2018, it was named as the Most Commercially Valuable Brand Organization in China Design Brand List and the Best Design Organization in China's Architectural Decoration Industry.

Guangzhou Grandbuy Co.,Ltd.

Guangzhou Grandbuy Co., Ltd. is one of the top 100 chain enterprises in China, ranking 52 at present. It is the leading chain enterprise in Guangdong Province and the core enterprise of Guangzhou Trade Investment Holding Group Co., Ltd. (formerly Guangzhou Department Store Enterprise Group Co., Ltd.). After the successful listing in Shenzhen Stock Exchange in November 2007, the company has vigorously driven the development of large-scale commercial experience centers, complexes, department stores, professional stores, wholesale agents, online shopping, etc. with the development of retail chain as the core and the strategic planning layout of "deep cultivation in Guangzhou, rooting in Dawan District, facing the whole country". At present, there are 26 stores in the commercial network, with an operating area of about 580000 square meters. It has Guangbai Department Store, Xindaxin Department Store, Guangbai Plaza, Guangbai Electrical Appliance, Guangbai Supermarket, Guangbai Discount Store, Guangbai Gold, Li Zhanji, Guangbai Hui and other brands, realizing the omni channel development online and offline. The company sticks to the new trend of new retail development, strives to create new consumption hotspots, and is committed to promoting the scientific development of the company with diversified investment, and promoting the competitiveness of the company with multiple retail formats. In 2019, the Company realized an operating income of 8.019 billion yuan and a total profit of 165 million yuan.