This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn", it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a "Shield", highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.

Gu Jin is a brand designer from Beijing, China, who also provides brand consulting services to help companies boost their brand value and protect their intellectual wealth.