This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates a zero-impurity state, which gives consumers a stronger sense of security. Therefore, designers determined "cleanliness" as the keynote of package design to manifest the biggest feature.

Xiongbo Deng Lingyun Creative Founder&Creative Director 2020 Pentawards Designer of the Year Judge of Pentawards、ADC Awards、Topawards Asia and MUSE Design Awards. Graduate supervisor of Jiangxi University of Finance and Economics. Personal Philosophy •To impress others, impress yourself first. •Design is responsible for hitting, marketing is responsible for punching through. •Committed to becoming synonymous with high quality in the field of brand packaging design. •Chinese liquor should have the visual sense equal to any other liquor from different countries.

Shenzhen Lingyun Creative Packaging Design Co., Ltd. (referred to as Lingyun Creative) was established in 2013. During the inception phase, the companyfocused on creative packaging of Chinese white spirit products. In terms of the visual expression of most white spirit products on the market, we think that there is still a huge space for improvement and believe that as a unique alcoholic beverage, Chinese white spirit should be equipped with the same outstanding visual performance as other world-class liquor.