Fragiadakis family transforms knowledge and love for honey into an Alpha experience. It's what nature offers, so people can begin Anew! In the Greek alphabet, "Alpha" is the first letter and the initial imprint of communication. Obsessed with the exceptional characteristics of the product, the design is as simple as possible, letting the honey speak for itself. With a transparent glass jar and handwritten typography, it resembles dripping honey.

AS Strategy, Design & Communication is an Athens-based creative studio specialising in brand strategy, visual identity and narrative development. The studio works across sectors, helping organisations shape how they present themselves through clear, structured and concept-driven design. Its approach combines strategic thinking with strong creative direction, focusing on building cohesive brand systems that communicate effectively across different platforms and audiences.