It was nature that decided to design this little barrel. She organized her party and chose it to be the star. The barrel, taken out of her magical hands, was left to her inspiration and together they created the magic of Christmas. "Magic out of the Box!" The task, as simple as it may seem, was quite tricky, as the designers had to handle a very distinctive packaging design by adding to it festive elements. Their main concern was to keep aligned with its overall aesthetic idea, without deviating from it at all.

AS Strategy, Design & Communication is an Athens-based creative studio specialising in brand strategy, visual identity and narrative development. The studio works across sectors, helping organisations shape how they present themselves through clear, structured and concept-driven design. Its approach combines strategic thinking with strong creative direction, focusing on building cohesive brand systems that communicate effectively across different platforms and audiences.