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Xinyue Guo XYG Window Visual Identity
XYG Window Visual Identity is Iron Design Award winner in 2022 - 2023 Graphics, Illustration and Visual Communication Design Award Category.
XYG Window Visual Identity

Fusing elements from ancient literati with modernity, XYG Window is a visual identity design and web interaction design project that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. Inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens, true to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see the Studio's design style.

XYG Window Visual Identity
Xinyue Guo XYG Window
Xinyue Guo Visual Identity
Xinyue Guo design
Xinyue Guo design
Xinyue Guo

Xinyue is an award-winning creative designer and enterprising dreamer focusing on user experience design and interaction design. I believe that "Two roads diverged in a wood, I take the one more challenging." From various countries, schools and work experience, I have been continuously exposed and educated on talents it takes to be a successful designer. As a self-motivated individual and passionate designer, I enjoy every step in the whole design process from research and ideation to testing and iteration. My mixed background of both design and engineering enables me to follow the rational design process to solve problems visually and helps me better collaborate with PMs and Engineers to make design decisions that help the team to find the best way forward.

XYG Studio

XYG Studio is an award-winning creative design team based in the bay area in US. We specialize in user experience design and interaction design, creating inspiring experiences for our clients and users. And we are keen to deliver meaningful designs for social good and a better world.