The new brand and packaging design for Broken Top Brewing Co. aims to reflect a playful yet fun design strategy. A visually illusioning logo is well incorporated with the intricate pattern graphic that speaks to the core of the brand's message and value. The choice of using blue aluminum is also sophisticated and easily distinguishable in the mass market to draw attention from customers at point of sale.

Jackie Jiang is a New Jersey based designer focusing branding and UX design. Previously, she has led design effort at Attentive Mobile, designing website components for world-class clients including Michaels, MUJI and Everlane. Currently, she is the founding designer at Mural Technologies leading all design efforts from website design to user interface design.

BrokenTop Brewing Co is a rising American small batch craft-beer brand with its signature pilsner and IPA. Along side of delivering the natural aroma and delicacy of hop fruits, they aim to also convey their passion in beer brewing with a twist of fun spirit that has always been at the core of the brand since its conception.